santy: Digital Ad Exchange - intermediaries between advertisers and publishers

AI + BLOCKCHAIN

FUTURE AD ADVERTISEMENT with NOIZ

NOIZ is the first and only decentralized advertising network in the world where participants can interact directly with the brand through cognitive advertising systems with AI support in online and mobile advertising.

https://youtu.be/li9rl90pGNw

POČEMU NOIZ

We use AI and Blockchain to combat the blindness of banners, increase transparency and trust between advertisers, publishers and users. This eliminates fraudulent advertising and fraudulent bots, which reduces advertising costs and increases revenue for publishers.

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Decentralized cognitive advertising networks

https://youtu.be/ckcxaI2mIAw

HOW TO USE OUR TOKNOWLEDGE?

When

The NOIZ platform is a digital advertising exchange - an intermediary between advertisers and publishers. NOIZ is also the name of the token, which provides incentives for user participation and is distributed to advertisers, publishers and charities, other than users.

Nicholas

Nikola is a friendly AI bot for cognitive ads, collecting, authenticating and sorting user data. Nikola uses a hybrid AI system; one form of AI for filtering a spam bot and other similar user actions to integrate with NLP technology to improve cognitive ads.

Charitable Foundation

NOIZ networks, advertisers, publishers and users can directly donate to charities that they choose. When a user redeems a coupon, their token goes to charity, and is not returned to the advertiser or publisher.

advertisers

Advertisers pay for the cost of digital advertising to get NOIZ tokens, which are then used to pay for advertising space, advertising space and user participation. To increase interaction with the user, advertisers can offer coupons. When a user buys a coupon, the user's tokens will go into charity.

publisher

Publishers are multimedia sites with a high volume of traffic. They accept NOIZ tokens in exchange for their advertising space. Publishers can exchange, store, donate or use their own token. If used, the publisher pays a token to the user in exchange for user data. Publishers can also receive tokens from users in exchange for coupons for services, such as a subscription fee.

users

A user is a person who viewed a cognitive ad on the publisher's website. The user receives NOIZ tokens, interacting with cognitive advertising. Any part of the data or intentions provided by the user is sent to the advertiser. Users can specify which personal data - age, gender, location - are sent to advertisers and publishers. Users can exchange, store, donate or redeem their tokens.

Proof of the system of interaction

Main stages

2016 Q1

The hybrid market of cellular communication is created

A framework on how to set up mobile advertising, combining premium ads and productivity with the new hybrid mobile market

2016 Q2

Guaranteed clicks on mobile initiatives, PRIME Premium Advertising and DARTS Data Analytics

Start the solution to re-target large data analytics, which increases the total cost of inventory for marketers. The new approach increases the average clickthrough rate by 65% and gives better results for both publishers and advertisers

2016 Q3

Design / Informative announcement NLP

Development of innovative innovative projects on the market using NLP backend technologies and strong cognitive advertising

2016 Q4

Artificial Intelligence Multilingual Fee

Machines AI are trained and tested for food products from 1.5 million restaurants, tested with 87% accuracy in different languages

Running multidomain artificial intelligence

Trained and tested on e-commerce inventory of 40,000 products on several concepts

Artificial Intelligence

Training in telephone conversations for more than 4,000 products and 1,000 elite customers to help human labor and business performance

2017 Q1

NLP (natural language processing) V1 launched

A better understanding of the structure of the sentence can be extended to several paragraphs

2017 Q2

Video recording of the first advertising network screen

Recipients choose premium mobile applications and web resources that are consistent with brand security and can reach visible impressions

2017 Q3

Alcanzar launched

Secure the first Demand Side (DSP) platform with a brand protection strategy to protect advertisers from appearing next to unsafe content

2017 Q4

NLP V2 launched

Better understanding of words and variations without a dictionary, verified in several languages

Chatbot Framework V2

Supports more conversational cognitive ads

2018 Q1

Created a cognitive advertising platform V1

Rules and clicks of the integrated navigation cognitive advertising network with automatic digestion of data from web scanners and documents in the cloud

Market launch of leading cognitive advertising in Asia

Cognitive ads with connection to the admin platform with strong support for AI and NLP, compatible with English and Chinese. Connect to 3,000+ vendors associated with full control over content updates, 2.95M interaction and 50,000 unique users from the moment of launch.

We are a team of veterans of advertising who come from the best advertising agencies, such as Dentsu and Ogilvy, with more than 300 years of experience.